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Rider University Athletics

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The Official Website of Rider University Athletics

Rider University’s Trademark Licensing Program protects and strengthens the University’s brand by authorizing and overseeing the use of its name, logos, and other identifying marks.

All individuals, organizations, departments, and companies – whether affiliated with Rider University or external – must get advance approval before using any University indicia. This includes the University’s registered names, logos, and official color schemes.

Using Rider University’s Trademarks

Rider University departments and recognized student organizations must obtain prior approval before using the University’s name, marks, logos, seals, or symbols for any commercial or non-commercial purpose. All University-branded merchandise must be purchased from officially licensed vendors.

Merchandise intended for internal use utilizing University issued payment cards – such as for office staff, athletic uniforms or giveaways – may qualify as royalty-exempt. Merchandise for resale, including fundraiser items, requires vendors to pay standard royalties to the University.

Our Licensing Partner

Rider University partners with Collegiate Licensing Company (CLC) as its primary licensing agent. CLC supports the University by:
  • Managing the license application process
  • Executing licensing agreements
  • Promoting the Rider University brand to potential manufacturers
  • Monitoring the marketplace for unauthorized trademark use
  • Collecting royalty payments
  • Conducting compliance audits of licensed manufacturers
All manufacturers and vendors producing products that bear Rider University’s marks must be licensed through CLC.

How to Become Licensed

Any vendor, business, or organization interested in using a university trademark must be a licensee of the University. For more information, please go to CLC’s website here.
 
Contact
For questions, licensing requests, or to verify an approved vendor, please contact:
Maggie Ruland, CLC
Manager, Partnerships
Email: maggie.ruland@clc.com