Rider University Athletics

Licensing

general // 6/24/2019 12:18:00 PM

About Licensing & Trademarks
The Rider University Department of Athletics licensing program was developed to promote, protect, and control the proper usage of the brand. The Department of Athletics manages the presentation of the brand which includes all use of trademarks, service marks, logos, insignias, seals, symbols, or slogans that are associated with or referring to Rider University Athletics. The University requires all who use these marks to obtain the approval from Rider University Department of Athletics before producing any products that utilize the Rider University Athletics brand.
 
The Rider University Department of Athletics has partnered with CLC to help manage the licensing of the University's athletics marks. All revenue generated through licensing is reinvested into Rider University Athletics.
 
How to Become a Licensee
For information on how to become a licensee, visit http://clc.com/ and then click on the "Get Licensed" link (which can also be accessed via https://clc.com/home/get-licensed/  . Any questions about the process can also be emailed to applications@clc.com or CLC's Maggie Ruland via the information below.
 
CLC Contact:

Maggie Ruland Manager - Partnerships 1075 Peachtree Street, Suite 3300 | Atlanta, Georgia 30309 M: 631-456-2587 E: maggie.ruland@clc.com

Frequently Asked Questions
How do I become licensed with Rider University?
To begin the process, please contact our licensing agency:
CLC
1075 Peachtree Street, Suite 3300 | Atlanta, Georgia 30309
Telephone: 770-956-0520
Website: www.clc.com
Online at apply.clc.com 

What qualifies as a trademark?
Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with the athletics department qualifies as a trademark.

What are the registered marks of the Rider University?
For a complete overview of Rider University's registered athletics marks, please see the Official Style Guide that is available on apply.clc.com.
 
What products can be licensed?
Students, alumni and fans generate many great ideas for new products using the University's athletics brand. Products will be considered and must be approved by the senior associate director of athletics prior to production. This insures all products associated with the University are of high quality and good taste and insures the non-approval of potentially hazardous items.

Who needs a license?
Anyone wishing to use the marks, logos, words, and symbols of the University and the Department of Athletics in any way, shape or form must obtain a license.

What about using the University's name or logo on a website or social media account?
Every use of the Department of Athletics' trademarks requires permission from the senior associate director of athletics. The internet has made it easy for alumni, fans and supporters to build web pages or social media profiles with the University's name and athletics logos. However, federal trademark laws require that the University and Department of Athletics control its name and marks; therefore, the Department of Athletics must be very selective in granting permission in these and all instances.

When am I able to use the trademarks of Rider University?
Any trademark which identifies or is associated with the  Rider University Department of Athletics may not be used without prior written permission from the senior associate director of athletics.

What is CLC?
CLC is the licensing representative for Rider University. As the University's representative, CLC is responsible for administering the licensing program, including processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for the University.

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